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So strictly speaking, the “BBC Sports Personality of the Year 2010” outright winner proposition bet offered at bet365 online sportsbook isn’t a non-sport wager, but is anything involving the BBC properly called anything but “entertainment”? LBD thinks not.

On a Fourth of July sports weekend that featured Wimbledon tennis, a UFC unification bout, MLB baseball action and a little tournament called the FIFA World Cup, an eating contest stole the sportspage headlines: The latest “athlete” to be busted in public fashion is former Major League Eating superstar Takeru Kobayashi.
After a much publicized regulations [...]

As we near July 4th, it’s time for LiveBetsDirect to address wagering on a great American tradition that always goes down on the holiday. No, we’re not talking about the Major League Baseball slate here, but rather the great “Nathan’s Hot Dog Eating Contest.” And, oh yeah, bet365’s got your wagering opportunities.

Here at LiveBetsDirect, the emphasis is on non-sports betting, but who can ignore the overbearing presence of the 2010 FIBA World Cup and the warping effect it’s surely having at bookmakers all over the globe? (Indeed, this event is expected to be the largest wagered-upon event in the history of humanity with over £1 billion [...]

Teams from four different countries will line up in the UEFA Champions League semi-finals for the first time in six years, with Italy’s Internazionale Milano against Spain’s Barcelona on April 20 and 28, and France’s Olympique Lyonnaise tackling Germany’s Bayern Munchen on April 21 and 27.
Notable for their absence are teams from England’s Premier League, [...]

Live Bets Direct considers some seriously nice betting offers for the 2010 Cheltenham Festival, including in-game betting and free online viewing options.

What will be the upshot of the beatdown handed the philandering Tiger Woods by his wife Erin Nordegren and the former’s alleged affair with Rachel Uchitel? We’ve got the odds right here…

Paddy Power now has a novelty bet available entitled “The Greatest Irish Sportsperson Ever” which asks punters to pick he/she who will top TV station RTÉ One’s popular-opinion poll on the subject. But come on, is this one even close…?

If this one isn’t tougher than the race for the 2012 bid in which London, Madrid, Paris, New York and Moscow went down to the PR wire with no clear favorite, the 2016 contest has got to be close in excruciating difficulty for the punter.